Summary The New Positioning is popular PDF and ePub book, written by BusinessNews Publishing, in 2014-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Summary The New Positioning can be Read Online from any device for your convenience.
Summary The New Positioning Book PDF Summary
The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Detail Book of Summary The New Positioning PDF
- Author : BusinessNews Publishing,
- Release : 29 September 2014
- Publisher : Primento
- ISBN : 9782511016718
- Genre : Business & Economics
- Total Page : 28 pages
- Language : English
- PDF File Size : 13,6 Mb
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