All Marketers are Liars is popular PDF and ePub book, written by Seth Godin in 2005, it is a fantastic choice for those who relish reading online the Marketing genre. Let's immerse ourselves in this engaging Marketing book by exploring the summary and details provided below. Remember, All Marketers are Liars can be Read Online from any device for your convenience.
All Marketers are Liars Book PDF Summary
Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
Detail Book of All Marketers are Liars PDF
- Author : Seth Godin
- Release : 20 September 2024
- Publisher : Penguin
- ISBN : 1591841003
- Genre : Marketing
- Total Page : 220 pages
- Language : English
- PDF File Size : 18,7 Mb
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