Influence is popular PDF and ePub book, written by Robert B. Cialdini in 1988, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Influence can be Read Online from any device for your convenience.
Influence Book PDF Summary
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Detail Book of Influence PDF
- Author : Robert B. Cialdini
- Release : 01 October 1988
- Publisher : Pearson Scott Foresman
- ISBN : STANFORD:36105001636971
- Genre : Business & Economics
- Total Page : 434 pages
- Language : English
- PDF File Size : 19,7 Mb
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