Hooked is popular PDF and ePub book, written by Nir Eyal in 2014-11-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Hooked can be Read Online from any device for your convenience.
Hooked Book PDF Summary
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Detail Book of Hooked PDF
- Author : Nir Eyal
- Release : 04 November 2014
- Publisher : Penguin Canada
- ISBN : 9780143193524
- Genre : Business & Economics
- Total Page : 241 pages
- Language : English
- PDF File Size : 15,6 Mb
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