Summary Brand Hijack is popular PDF and ePub book, written by BusinessNews Publishing, in 2013-02-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Summary Brand Hijack can be Read Online from any device for your convenience.
Summary Brand Hijack Book PDF Summary
The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Detail Book of Summary Brand Hijack PDF
- Author : BusinessNews Publishing,
- Release : 15 February 2013
- Publisher : Primento
- ISBN : 9782806239884
- Genre : Business & Economics
- Total Page : 29 pages
- Language : English
- PDF File Size : 11,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Summary Brand Hijack by BusinessNews Publishing,, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.