Strategies of Multinationals in Central and Eastern Europe is popular PDF and ePub book, written by Yordanka Chobanova in 2009-08-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategies of Multinationals in Central and Eastern Europe can be Read Online from any device for your convenience.
Strategies of Multinationals in Central and Eastern Europe Book PDF Summary
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Detail Book of Strategies of Multinationals in Central and Eastern Europe PDF
- Author : Yordanka Chobanova
- Release : 21 August 2009
- Publisher : Springer
- ISBN : 9780230250956
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 9,5 Mb
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