Strategic Islamic Marketing is popular PDF and ePub book, written by Baker Ahmad Alserhan in 2022-06-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Islamic Marketing can be Read Online from any device for your convenience.
Strategic Islamic Marketing Book PDF Summary
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Detail Book of Strategic Islamic Marketing PDF
- Author : Baker Ahmad Alserhan
- Release : 28 June 2022
- Publisher : Springer Nature
- ISBN : 9783030981600
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 17,7 Mb
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