Sport and Mediatization is popular PDF and ePub book, written by Kirsten Frandsen in 2019-11-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sport and Mediatization can be Read Online from any device for your convenience.
Sport and Mediatization Book PDF Summary
Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport. Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only ’driven’ by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization. Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.
Detail Book of Sport and Mediatization PDF
- Author : Kirsten Frandsen
- Release : 05 November 2019
- Publisher : Routledge
- ISBN : 9781000732818
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 15,7 Mb
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