Spiritugraphics is popular PDF and ePub book, written by Brad Benbow in 2022-08-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Spiritugraphics can be Read Online from any device for your convenience.
Spiritugraphics Book PDF Summary
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. Does a person’s faith affect what they buy and don’t buy? What about where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed to women of all age groups in a national behavioral study executed by America’s Research Group between December 2020 and January 2021. In Brad Benbow and Phil Daniels’ groundbreaking book, Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand, you will discover keen insights into topics important to marketers like: How much does “Made in America” affect shoppers of faith? In spite of current culture change, political correctness and consequences of expressing diverse thought, 42.4% of female Christians in the US say that “American-made” is very important. Does “holiday” vs. “Christmas” really matter to people of faith? According to the research, 60% stated that any retailer promoting “Christmas” rather than “Holiday” (or other references) had a significant advantage with them compared to their competitors. Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Benbow and Daniels present a new set of data points to be considered: Spiritugraphics. Ultimately the book provides ten key “Spiritugraphics” that you and your company/brand should pay close attention to if you want to reach this highly engaged and deeply connected segment of the marketplace.
Detail Book of Spiritugraphics PDF
- Author : Brad Benbow
- Release : 16 August 2022
- Publisher : Simon and Schuster
- ISBN : 9781637630914
- Genre : Business & Economics
- Total Page : 129 pages
- Language : English
- PDF File Size : 12,7 Mb
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