Sorry Spock Emotions Drive Business is popular PDF and ePub book, written by Adam W. Morgan in 2018-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sorry Spock Emotions Drive Business can be Read Online from any device for your convenience.
Sorry Spock Emotions Drive Business Book PDF Summary
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Detail Book of Sorry Spock Emotions Drive Business PDF
- Author : Adam W. Morgan
- Release : 27 November 2018
- Publisher : Morgan James Publishing
- ISBN : 9781642790726
- Genre : Business & Economics
- Total Page : 195 pages
- Language : English
- PDF File Size : 7,5 Mb
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