Sold on Radio is popular PDF and ePub book, written by Jim Cox in 2008-09-18, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Sold on Radio can be Read Online from any device for your convenience.
Sold on Radio Book PDF Summary
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Detail Book of Sold on Radio PDF
- Author : Jim Cox
- Release : 18 September 2008
- Publisher : McFarland
- ISBN : 9780786451760
- Genre : Performing Arts
- Total Page : 333 pages
- Language : English
- PDF File Size : 11,7 Mb
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