Social Media in South India is popular PDF and ePub book, written by Shriram Venkatraman in 2017-06-09, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Social Media in South India can be Read Online from any device for your convenience.
Social Media in South India Book PDF Summary
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.
Detail Book of Social Media in South India PDF
- Author : Shriram Venkatraman
- Release : 09 June 2017
- Publisher : UCL Press
- ISBN : 9781911307938
- Genre : Social Science
- Total Page : 258 pages
- Language : English
- PDF File Size : 7,8 Mb
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