Social Innovation and New Business Models is popular PDF and ePub book, written by Laura Michelini in 2012-08-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Innovation and New Business Models can be Read Online from any device for your convenience.
Social Innovation and New Business Models Book PDF Summary
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.
Detail Book of Social Innovation and New Business Models PDF
- Author : Laura Michelini
- Release : 08 August 2012
- Publisher : Springer Science & Business Media
- ISBN : 9783642321504
- Genre : Business & Economics
- Total Page : 88 pages
- Language : English
- PDF File Size : 17,6 Mb
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