Snapchat as an innovative service is popular PDF and ePub book, written by Benyi Heider in 2017-03-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Snapchat as an innovative service can be Read Online from any device for your convenience.
Snapchat as an innovative service Book PDF Summary
Seminar paper from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Bocconi University, course: Innovation in Services, language: English, abstract: Throughout the paper theoretical frameworks discussed during the course "Innovation in Services" at Bocconi University will be applied to describe and analyse the development of Snapchat as an innovative service. In the following the characteristics of Snapchat, its innovative features and evolution are introduced. The paper includes an analysis of the sectoral competitive environment, the demand and how it has influenced diffusion of innovation as well as prospects. The company Snapchat Inc. was founded by Evan Spiegel and co-founders Robert Murphy and Reggie Brown in September 2011. Today, it delivers the most popular app among teenagers in the United States, and was valued by investors at $18 billion. In 2016, Snapchat Inc. changed its name to Snap Inc.. The evolution of Snapchat has gone from an instant photo messaging app to becoming a brand network, a marketing platform, as well as live stream media. In short, the platform has morphed into combining the best of social networks, magazines and television in an omni-entertainment app.
Detail Book of Snapchat as an innovative service PDF
- Author : Benyi Heider
- Release : 31 March 2017
- Publisher : GRIN Verlag
- ISBN : 9783668426603
- Genre : Business & Economics
- Total Page : 28 pages
- Language : English
- PDF File Size : 7,6 Mb
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