SME Internationalization Strategies is popular PDF and ePub book, written by Noémie Dominguez in 2018-05-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, SME Internationalization Strategies can be Read Online from any device for your convenience.
SME Internationalization Strategies Book PDF Summary
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
Detail Book of SME Internationalization Strategies PDF
- Author : Noémie Dominguez
- Release : 08 May 2018
- Publisher : John Wiley & Sons
- ISBN : 9781786301536
- Genre : Business & Economics
- Total Page : 360 pages
- Language : English
- PDF File Size : 8,6 Mb
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