Simplify is popular PDF and ePub book, written by Richard Koch in 2016-04-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Simplify can be Read Online from any device for your convenience.
Simplify Book PDF Summary
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
Detail Book of Simplify PDF
- Author : Richard Koch
- Release : 07 April 2016
- Publisher : Piatkus
- ISBN : 9780349411859
- Genre : Business & Economics
- Total Page : 156 pages
- Language : English
- PDF File Size : 14,5 Mb
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