Signaling Family Firm Identity is popular PDF and ePub book, written by Sandra Wolf in 2017-12-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Signaling Family Firm Identity can be Read Online from any device for your convenience.
Signaling Family Firm Identity Book PDF Summary
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
Detail Book of Signaling Family Firm Identity PDF
- Author : Sandra Wolf
- Release : 15 December 2017
- Publisher : Springer
- ISBN : 9783658206727
- Genre : Business & Economics
- Total Page : 176 pages
- Language : English
- PDF File Size : 8,9 Mb
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