Service Guarantee prospect in signalling Service Quality towards Customer Loyalty is popular PDF and ePub book, written by Pradeep Paraman in 2020-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Service Guarantee prospect in signalling Service Quality towards Customer Loyalty can be Read Online from any device for your convenience.
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty Book PDF Summary
Doctoral Thesis / Dissertation from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This study provides empirical evidence to clarion calls for insights on the lack of work on resorts specifically the five-star resorts sector which is referred to works by Line and Runyan in identifying the deficiency in empirical evidence towards literature on resorts. This study provides new evidence into the formation of loyalty determinants in the five-star resorts, specifically in the Malaysian tourism industry. Although various studies have been conducted by scholars to identify such a phenomenon, very few has identified salient marketing strategies to be of value to practitioners, in overcoming the lack of loyal customers. This study frames the current problems faced by academia, the industry and the government to produce a cogent discussion on how to solve these problems by providing a strong and tested strategy, the service guarantee, to enhance customer loyalty in the resort sector. Problems associated with the industry and marketing gaps in literature are mainly based on a lack of strategy and factors in determining loyalty from the customers’ perspective. Based on gaps in literature related to the hospitality industry as a whole a lack of a structural modelling and is identified. The second order latent modelling that this study envisions, would provide clearer directions to the industry and other stakeholders to develop and mitigate customer centric marketing strategies to acquire and retain their target markets.
Detail Book of Service Guarantee prospect in signalling Service Quality towards Customer Loyalty PDF
- Author : Pradeep Paraman
- Release : 03 November 2020
- Publisher : GRIN Verlag
- ISBN : 9783346288707
- Genre : Business & Economics
- Total Page : 378 pages
- Language : English
- PDF File Size : 10,9 Mb
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