Selling Sin is popular PDF and ePub book, written by D. Kirk Davidson in 2003-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selling Sin can be Read Online from any device for your convenience.
Selling Sin Book PDF Summary
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Detail Book of Selling Sin PDF
- Author : D. Kirk Davidson
- Release : 30 December 2003
- Publisher : Bloomsbury Publishing USA
- ISBN : 9780313059308
- Genre : Business & Economics
- Total Page : 260 pages
- Language : English
- PDF File Size : 19,5 Mb
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