Selling Ronald Reagan is popular PDF and ePub book, written by Gerard DeGroot in 2015-09-23, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Selling Ronald Reagan can be Read Online from any device for your convenience.
Selling Ronald Reagan Book PDF Summary
Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Detail Book of Selling Ronald Reagan PDF
- Author : Gerard DeGroot
- Release : 23 September 2015
- Publisher : Bloomsbury Publishing
- ISBN : 9780857727268
- Genre : Political Science
- Total Page : 320 pages
- Language : English
- PDF File Size : 13,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Selling Ronald Reagan by Gerard DeGroot, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.