Selfish Scared and Stupid is popular PDF and ePub book, written by Kieran Flanagan in 2014-12-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selfish Scared and Stupid can be Read Online from any device for your convenience.
Selfish Scared and Stupid Book PDF Summary
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
Detail Book of Selfish Scared and Stupid PDF
- Author : Kieran Flanagan
- Release : 08 December 2014
- Publisher : John Wiley & Sons
- ISBN : 9780730312789
- Genre : Business & Economics
- Total Page : 230 pages
- Language : English
- PDF File Size : 7,6 Mb
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