Seeding Innovation is popular PDF and ePub book, written by Robyn O'Brien in 2024-04-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Seeding Innovation can be Read Online from any device for your convenience.
Seeding Innovation Book PDF Summary
Build and grow a company ready for the next generation of consumers In Seeding Innovation - The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more. With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value. You’ll also discover how to: Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling Overcome imposter syndrome and naysayers using the S.T.O.P. Protocol TM Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market share Build boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom line Integrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market share Avoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors. Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change Address headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.
Detail Book of Seeding Innovation PDF
- Author : Robyn O'Brien
- Release : 30 April 2024
- Publisher : John Wiley & Sons
- ISBN : 9781394227105
- Genre : Business & Economics
- Total Page : 263 pages
- Language : English
- PDF File Size : 11,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Seeding Innovation by Robyn O'Brien, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.