Secrets of Success in Brand Licensing is popular PDF and ePub book, written by Andrew Levy in 2011-10-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Secrets of Success in Brand Licensing can be Read Online from any device for your convenience.
Secrets of Success in Brand Licensing Book PDF Summary
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
Detail Book of Secrets of Success in Brand Licensing PDF
- Author : Andrew Levy
- Release : 11 October 2011
- Publisher : Andrews UK Limited
- ISBN : 9781908218964
- Genre : Business & Economics
- Total Page : 213 pages
- Language : English
- PDF File Size : 17,7 Mb
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