Screening China s Soft Power is popular PDF and ePub book, written by Paola Voci in 2017-10-02, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Screening China s Soft Power can be Read Online from any device for your convenience.
Screening China s Soft Power Book PDF Summary
Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.
Detail Book of Screening China s Soft Power PDF
- Author : Paola Voci
- Release : 02 October 2017
- Publisher : Routledge
- ISBN : 9781317209430
- Genre : Social Science
- Total Page : 302 pages
- Language : English
- PDF File Size : 7,7 Mb
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