The essence of scenarios is popular PDF and ePub book, written by Roland Kupers in 2015-12-15, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The essence of scenarios can be Read Online from any device for your convenience.
The essence of scenarios Book PDF Summary
In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or scenarios, Shell aimed to avoid the false assumption that the future would look much like the presentan assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the companys innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise.
Detail Book of The essence of scenarios PDF
- Author : Roland Kupers
- Release : 15 December 2015
- Publisher : Amsterdam University Press
- ISBN : 9789048522095
- Genre : Social Science
- Total Page : 170 pages
- Language : English
- PDF File Size : 20,8 Mb
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