Scaling the Tail Managing Profitable Growth in Emerging Markets is popular PDF and ePub book, written by Seung Ho Park in 2015-12-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Scaling the Tail Managing Profitable Growth in Emerging Markets can be Read Online from any device for your convenience.
Scaling the Tail Managing Profitable Growth in Emerging Markets Book PDF Summary
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Detail Book of Scaling the Tail Managing Profitable Growth in Emerging Markets PDF
- Author : Seung Ho Park
- Release : 17 December 2015
- Publisher : Springer
- ISBN : 9781137538598
- Genre : Business & Economics
- Total Page : 163 pages
- Language : English
- PDF File Size : 15,9 Mb
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