Rise of the Revenue Marketer is popular PDF and ePub book, written by Debbie Qaqish in 2013-10-11, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Rise of the Revenue Marketer can be Read Online from any device for your convenience.
Rise of the Revenue Marketer Book PDF Summary
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as Playbook for the executive responsible for leading this change.Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Detail Book of Rise of the Revenue Marketer PDF
- Author : Debbie Qaqish
- Release : 11 October 2013
- Publisher : Unknown
- ISBN : 1610054075
- Genre : Uncategoriezed
- Total Page : 228 pages
- Language : English
- PDF File Size : 14,9 Mb
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