Rethinking Public Relations is popular PDF and ePub book, written by Kevin Moloney in 2006-04-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Rethinking Public Relations can be Read Online from any device for your convenience.
Rethinking Public Relations Book PDF Summary
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Detail Book of Rethinking Public Relations PDF
- Author : Kevin Moloney
- Release : 18 April 2006
- Publisher : Routledge
- ISBN : 9781134198696
- Genre : Business & Economics
- Total Page : 251 pages
- Language : English
- PDF File Size : 7,7 Mb
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