Retail Banking in Greece New perspectives through customer orientation in a slowly saturated market is popular PDF and ePub book, written by Niko Mikopoulos in 2012-04-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Banking in Greece New perspectives through customer orientation in a slowly saturated market can be Read Online from any device for your convenience.
Retail Banking in Greece New perspectives through customer orientation in a slowly saturated market Book PDF Summary
Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2, University of Applied Sciences Zurich, language: English, abstract: The Greek retail-banking sector has generated over the last couple of years excellent revenues with their branches network and expansion strategy to the neighbouring Balkan markets. The private sector and households mainly demanded banking products as deposits, consumer credits, mortgages- and building loans, credit cards and services as customer advisory, phone banking and Internet banking. Especially a strong competition between the traditional Greek retail banks (e.g. National Bank of Greece, Alpha Bank, Piraeus Bank etc.) the new retail bank entrants (e.g. Proton Bank, Millennium, Marfin Popular Bank etc.) and the indications for a slowly saturated market will force the Greek retail banks to focus more and more on new perspectives through customer orientation. The target of the thesis is to give on a transparent and structured way valuable knowledge what new perspectives through customer orientation are and what relation exist between customer-orientation process and a CRM framework in the Greek Retail Banking sector and how this can be used in a practical and methodical way.
Detail Book of Retail Banking in Greece New perspectives through customer orientation in a slowly saturated market PDF
- Author : Niko Mikopoulos
- Release : 13 April 2012
- Publisher : GRIN Verlag
- ISBN : 9783656995104
- Genre : Business & Economics
- Total Page : 96 pages
- Language : English
- PDF File Size : 21,5 Mb
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