Resilience of Luxury Companies in Times of Change is popular PDF and ePub book, written by Gabriella Lojacono in 2021-08-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Resilience of Luxury Companies in Times of Change can be Read Online from any device for your convenience.
Resilience of Luxury Companies in Times of Change Book PDF Summary
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
Detail Book of Resilience of Luxury Companies in Times of Change PDF
- Author : Gabriella Lojacono
- Release : 23 August 2021
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110723540
- Genre : Business & Economics
- Total Page : 329 pages
- Language : English
- PDF File Size : 18,7 Mb
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