Representing Wine Sensory Perceptions Communication and Cultures is popular PDF and ePub book, written by Rosario Caballero in 2019-10-21, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Representing Wine Sensory Perceptions Communication and Cultures can be Read Online from any device for your convenience.
Representing Wine Sensory Perceptions Communication and Cultures Book PDF Summary
Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.
Detail Book of Representing Wine Sensory Perceptions Communication and Cultures PDF
- Author : Rosario Caballero
- Release : 21 October 2019
- Publisher : John Benjamins Publishing Company
- ISBN : 9789027261915
- Genre : Language Arts & Disciplines
- Total Page : 248 pages
- Language : English
- PDF File Size : 21,8 Mb
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