Relationship Building in Public Relations is popular PDF and ePub book, written by Petra Theunissen in 2017-09-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Relationship Building in Public Relations can be Read Online from any device for your convenience.
Relationship Building in Public Relations Book PDF Summary
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Detail Book of Relationship Building in Public Relations PDF
- Author : Petra Theunissen
- Release : 22 September 2017
- Publisher : Routledge
- ISBN : 9781317293491
- Genre : Business & Economics
- Total Page : 263 pages
- Language : English
- PDF File Size : 11,8 Mb
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