REDESIGNING WOMEN is popular PDF and ePub book, written by Amanda D. Lotz in 2010-10-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, REDESIGNING WOMEN can be Read Online from any device for your convenience.
REDESIGNING WOMEN Book PDF Summary
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
Detail Book of REDESIGNING WOMEN PDF
- Author : Amanda D. Lotz
- Release : 01 October 2010
- Publisher : University of Illinois Press
- ISBN : 9780252091766
- Genre : Social Science
- Total Page : 242 pages
- Language : English
- PDF File Size : 11,8 Mb
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