Handbook of Quality of Life Research is popular PDF and ePub book, written by M. Joseph Sirgy in 2001-11-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Quality of Life Research can be Read Online from any device for your convenience.
Handbook of Quality of Life Research Book PDF Summary
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Detail Book of Handbook of Quality of Life Research PDF
- Author : M. Joseph Sirgy
- Release : 30 November 2001
- Publisher : Springer Science & Business Media
- ISBN : 140200172X
- Genre : Business & Economics
- Total Page : 472 pages
- Language : English
- PDF File Size : 16,7 Mb
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