Qualitative Research in Digital Environments is popular PDF and ePub book, written by Alessandro Caliandro in 2016-12-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Qualitative Research in Digital Environments can be Read Online from any device for your convenience.
Qualitative Research in Digital Environments Book PDF Summary
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
Detail Book of Qualitative Research in Digital Environments PDF
- Author : Alessandro Caliandro
- Release : 08 December 2016
- Publisher : Routledge
- ISBN : 9781317282181
- Genre : Business & Economics
- Total Page : 235 pages
- Language : English
- PDF File Size : 19,5 Mb
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