Qualitative Methods in Business Research is popular PDF and ePub book, written by Päivi Eriksson in 2008-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Qualitative Methods in Business Research can be Read Online from any device for your convenience.
Qualitative Methods in Business Research Book PDF Summary
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Detail Book of Qualitative Methods in Business Research PDF
- Author : Päivi Eriksson
- Release : 17 March 2008
- Publisher : SAGE
- ISBN : 9781446259597
- Genre : Business & Economics
- Total Page : 354 pages
- Language : English
- PDF File Size : 12,7 Mb
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