Purple Cow is popular PDF and ePub book, written by Seth Godin in 2005-01-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Purple Cow can be Read Online from any device for your convenience.
Purple Cow Book PDF Summary
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Detail Book of Purple Cow PDF
- Author : Seth Godin
- Release : 27 January 2005
- Publisher : Penguin UK
- ISBN : 9780141924861
- Genre : Business & Economics
- Total Page : 160 pages
- Language : English
- PDF File Size : 13,7 Mb
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