Perspectives on Public Relations Research is popular PDF and ePub book, written by Danny Moss in 2008-03-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Perspectives on Public Relations Research can be Read Online from any device for your convenience.
Perspectives on Public Relations Research Book PDF Summary
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Detail Book of Perspectives on Public Relations Research PDF
- Author : Danny Moss
- Release : 07 March 2008
- Publisher : Routledge
- ISBN : 9781134603305
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 19,9 Mb
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