Public Relations for Management Success is popular PDF and ePub book, written by Frank Jefkins in 2018-04-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Public Relations for Management Success can be Read Online from any device for your convenience.
Public Relations for Management Success Book PDF Summary
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Detail Book of Public Relations for Management Success PDF
- Author : Frank Jefkins
- Release : 17 April 2018
- Publisher : Routledge
- ISBN : 9781351333887
- Genre : Business & Economics
- Total Page : 234 pages
- Language : English
- PDF File Size : 9,7 Mb
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