Promoting Property is popular PDF and ePub book, written by Penny Norton in 2020-04-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Promoting Property can be Read Online from any device for your convenience.
Promoting Property Book PDF Summary
This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach. Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it. This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Detail Book of Promoting Property PDF
- Author : Penny Norton
- Release : 08 April 2020
- Publisher : Routledge
- ISBN : 9781000038736
- Genre : Business & Economics
- Total Page : 265 pages
- Language : English
- PDF File Size : 15,8 Mb
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