Marketing of High technology Products and Innovations is popular PDF and ePub book, written by Jakki J. Mohr in 2010, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing of High technology Products and Innovations can be Read Online from any device for your convenience.

Marketing of High technology Products and Innovations Book PDF Summary

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Detail Book of Marketing of High technology Products and Innovations PDF

Marketing of High technology Products and Innovations
  • Author : Jakki J. Mohr
  • Release : 21 September 2024
  • Publisher : Pearson Prentice Hall
  • ISBN : 0136049966
  • Genre : Business & Economics
  • Total Page : 584 pages
  • Language : English
  • PDF File Size : 19,6 Mb

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