Product Planning Essentials is popular PDF and ePub book, written by Kahn in 2015-05-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Product Planning Essentials can be Read Online from any device for your convenience.
Product Planning Essentials Book PDF Summary
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Detail Book of Product Planning Essentials PDF
- Author : Kahn
- Release : 18 May 2015
- Publisher : M.E. Sharpe
- ISBN : 9780765629777
- Genre : Business & Economics
- Total Page : 281 pages
- Language : English
- PDF File Size : 15,6 Mb
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