Pricing on Purpose is popular PDF and ePub book, written by Ronald J. Baker in 2010-06-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Pricing on Purpose can be Read Online from any device for your convenience.
Pricing on Purpose Book PDF Summary
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
Detail Book of Pricing on Purpose PDF
- Author : Ronald J. Baker
- Release : 10 June 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470893647
- Genre : Business & Economics
- Total Page : 402 pages
- Language : English
- PDF File Size : 15,9 Mb
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