Structure Audience and Soft Power in East Asian Pop Culture is popular PDF and ePub book, written by Beng Huat Chua in 2012-03-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Structure Audience and Soft Power in East Asian Pop Culture can be Read Online from any device for your convenience.
Structure Audience and Soft Power in East Asian Pop Culture Book PDF Summary
East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.
Detail Book of Structure Audience and Soft Power in East Asian Pop Culture PDF
- Author : Beng Huat Chua
- Release : 01 March 2012
- Publisher : Hong Kong University Press
- ISBN : 9789888139033
- Genre : Social Science
- Total Page : 199 pages
- Language : English
- PDF File Size : 21,9 Mb
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