Politics Propaganda and Public Health is popular PDF and ePub book, written by Laura Crosswell in 2018-04-30, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Politics Propaganda and Public Health can be Read Online from any device for your convenience.
Politics Propaganda and Public Health Book PDF Summary
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
Detail Book of Politics Propaganda and Public Health PDF
- Author : Laura Crosswell
- Release : 30 April 2018
- Publisher : Lexington Books
- ISBN : 9781498553001
- Genre : Language Arts & Disciplines
- Total Page : 187 pages
- Language : English
- PDF File Size : 8,6 Mb
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