Perspectives on Framing is popular PDF and ePub book, written by Gideon Keren in 2011-02-11, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Perspectives on Framing can be Read Online from any device for your convenience.
Perspectives on Framing Book PDF Summary
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways—in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines—psychology, linguistics, marketing, political science, and medical decision making—come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
Detail Book of Perspectives on Framing PDF
- Author : Gideon Keren
- Release : 11 February 2011
- Publisher : Psychology Press
- ISBN : 9781136988646
- Genre : Psychology
- Total Page : 706 pages
- Language : English
- PDF File Size : 10,5 Mb
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