Permanent Campaigning in Greece in Times of Crisis is popular PDF and ePub book, written by Panos A. Koliastasis in 2022-10-22, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Permanent Campaigning in Greece in Times of Crisis can be Read Online from any device for your convenience.
Permanent Campaigning in Greece in Times of Crisis Book PDF Summary
This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. Τhe difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.
Detail Book of Permanent Campaigning in Greece in Times of Crisis PDF
- Author : Panos A. Koliastasis
- Release : 22 October 2022
- Publisher : Springer Nature
- ISBN : 9783031116919
- Genre : Political Science
- Total Page : 198 pages
- Language : English
- PDF File Size : 18,5 Mb
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