Packaging Baseball is popular PDF and ePub book, written by Mathew J. Bartkowiak in 2014-01-10, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Packaging Baseball can be Read Online from any device for your convenience.
Packaging Baseball Book PDF Summary
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Detail Book of Packaging Baseball PDF
- Author : Mathew J. Bartkowiak
- Release : 10 January 2014
- Publisher : McFarland
- ISBN : 9780786492510
- Genre : Sports & Recreation
- Total Page : 217 pages
- Language : English
- PDF File Size : 17,9 Mb
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