Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality is popular PDF and ePub book, written by Gustavo, Nuno in 2022-02-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality can be Read Online from any device for your convenience.
Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality Book PDF Summary
As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
Detail Book of Optimizing Digital Solutions for Hyper Personalization in Tourism and Hospitality PDF
- Author : Gustavo, Nuno
- Release : 19 February 2022
- Publisher : IGI Global
- ISBN : 9781799883081
- Genre : Business & Economics
- Total Page : 379 pages
- Language : English
- PDF File Size : 13,6 Mb
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