Opening Weekend is popular PDF and ePub book, written by Jim Fredrick in 2024-10-15, it is a fantastic choice for those who relish reading online the Biography & Autobiography genre. Let's immerse ourselves in this engaging Biography & Autobiography book by exploring the summary and details provided below. Remember, Opening Weekend can be Read Online from any device for your convenience.
Opening Weekend Book PDF Summary
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Detail Book of Opening Weekend PDF
- Author : Jim Fredrick
- Release : 15 October 2024
- Publisher : Univ. Press of Mississippi
- ISBN : 9781496853394
- Genre : Biography & Autobiography
- Total Page : 432 pages
- Language : English
- PDF File Size : 18,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Opening Weekend by Jim Fredrick, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.